Production Schedule

 


Comments

Post a Comment

Popular posts from this blog

P2 / P3

Image
Mood board: Codes and conventions: In terms of codes and conventions, I have included a slogan, logo, soft sell, and an icon. I used these advertising techniques to create persuasive and encouraging adverts. The slogan I created is "A new shade of life" - my campaign promotes health and happiness in its consumers. I chose to use the word "shade" to continue the idea of the colour purple, as 'murasaki' itself means purple in Japanese. The slogan presents the drink as something new to the consumer, like an important aspect of their life has been missing without the drink. As for the icon, I created 2 memorable designs: A logo for the can label, and a mascot designed from scratch. The logo was made based on the Japanese word for "Murasaki". I wrote the word murasaki and added a pinkish purple gradient including a pink stroke for the boarder. I did this to make the logo look unique to the drink. As for the mascot, I designed them from scratch using ins...
Read more

D1

Image
 D1 Legal and Ethical issues To legally advertise in the UK, I need to consider the advertising laws made by ASA, CAP, and BBFC. These are 3 regulatory boards specifically made for advertising publicly in the UK. Copyright One of the legal and ethical issues I need to consider when making my ads and promoting my can is the Copyright Act: any creative content I choose to use in my ads such as music, art, etc. need to be free to use. However, access to creative content that is not free can be gained with permission from the owner, or a payment can be made to use it. I decided to use a royalty free song from the YouTube music library (meaning that the song is free to use for personal use only). I had made my own personal edits to the audio, such as a record stopping sound effect and other VHS effects. An ethical issue I need to address is misleading information / misinformation. The content in my ads cannot be misleading to the audience and promote the product for something that it is...
Read more

D2

Image
D2 Technical and aesthetic properties In terms of technical and aesthetic properties, I used a variety of things to help create my advertisements. For the print and web ad, I downloaded 2 free can mock ups found online and heavily edited them to fit the brief. This has ties with a legal issue, copyright, as I need to ensure that any creative content I decide to use is either free, or if I have permission to use it. I used photoshop to change the background and add heavy changes to the ads. To create the video advertisement, I used an Adobe software called After Effects which is very similar to Premiere Pro but with more complex editing options. I decided to use this software because I wanted to use heavy editing effects to meet the brief and the original plan. Due to the time constraints, I used a slightly less complex program (that was easier to access rather than after effects) called Alight Motion to make a few final edits, such as overlays and some transition effects. To achieve th...
Read more