P2 / P3
Mood board: Codes and conventions: In terms of codes and conventions, I have included a slogan, logo, soft sell, and an icon. I used these advertising techniques to create persuasive and encouraging adverts. The slogan I created is "A new shade of life" - my campaign promotes health and happiness in its consumers. I chose to use the word "shade" to continue the idea of the colour purple, as 'murasaki' itself means purple in Japanese. The slogan presents the drink as something new to the consumer, like an important aspect of their life has been missing without the drink. As for the icon, I created 2 memorable designs: A logo for the can label, and a mascot designed from scratch. The logo was made based on the Japanese word for "Murasaki". I wrote the word murasaki and added a pinkish purple gradient including a pink stroke for the boarder. I did this to make the logo look unique to the drink. As for the mascot, I designed them from scratch using ins...