P4

P4: Advertisements 

 

Print ad 

 

For my print ad, I kept the purple-red theme with dark lighting to make the mood of the ad relaxed. I created the print ad using a free can mockup online, and edited it to fit the theme of my can. I Started by using the rectangle tool to make pink strobe lights in the background to make it look like a dark room lit by neon wires and lights. To make the rectangles look like strobe lights I duplicated them and used gaussian blur. Above the lighting, I created overlays to use over the entire canvas to make all of the layers in the canvas compliment and fit each other (so that none of the layers look out of place) The print ad size is 33cm by 27cm (4000 by 3200 pixels). 

Print ad:



 As for the web advert, it stays moderately the same as the print ad – but instead of using the original flavour can, I used another flavour; blackberry. I did to this to show that there are multiple flavours to choose from so that all the flavours can be advertised at once. This will reach a wider target audience as consumers will have a flavour preference. 

Instead of using pink strobe lights, I used purple-blue themed wires instead. The same effects were used to created the glowing effect; The layer was duplicated and blurred. 

Web ad:



Screenshot from video ad:



Video ad:

As for the video advertisement, I chose to record scenes of the can in a naturistic area (I chose to record at the lake, Doncaster). I chose to use a vaporwave royalty free song for the background of my ad because I wanted to create a calm VHS vibe ad. I used several glitch effects and transitions to achieve this. 

 

To make the brand look more iconic, I created a mascot to represent Murasaki. I used the colour scheme from the can to make it fit the theme; I also decided to give them a cherry blossom flower as a head and gave them a kimono for Japanese representation. The butterfly wings at the side of the head are transparent (because I wanted to ad static behind it) to fit the VHS / vaporwave theme. 

(Mascot)

hOW EFFECTIVE?
In terms of effectiveness, I believe that all of my ads were effective (the audio-visual promo being the strongest). I believe this because the audio-visual promo follows conventions of other audio-visual promos and therefore it looks like a professionally made and edited promo.

In terms of the web and print ads, I decided to make them look relatively similar to each other, by keeping the theme of strobe lights in a dark room. The only significant change I made between them is the colour of the strobe lights and flavour of can being advertised. 




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