P1

Social Grade

In terms of social grade, workers that fall into the C2 and D category are most likely to be the target audience for the audio visual promo for the Build a Life campaign. I believe that C2 and D are the most appropriate target audience as they are skilled and semi-skilled manual workers, and also make up a large percentage of the population. This is because the audio-visual promo for the ad targets various kinds of people from different backgrounds, which also covers a vast majority of the population.

In general, the audio-visual promo has a consistent professional editing style throughout: the editing was simplistic yet well made and clean. The clips themselves consisted of video clips and VHS tapes of families from different backgrounds and cultures (all of these clips were recorded at different times, hence why some of the clips used are VHS tapes). Because of how diverse the audio-visual promo is,
the campaign targets a very broad target audience overall, and does not specifically target of people in the C2 and D category. Overall, it can be considered that the campaign targets a culturally diverse range of people, and does not target anything or anyone in specific terms.