M3

Codes and Conventions 

In terms of codes and conventions, the techniques I have included are a slogan, logo, icon and soft sell. I included these techniques because they are also used in other ad campaigns; such as the B&Q build a life campaign. 

B&Q used the soft sell technique when promoting their build a life campaign: they did this by only using a compilation of videos recorded by people in their homes (just to hint what brand the ad might be promoting) until the end of the video ad where the logo is shown on screen along with the logo. 

In general, the campaign tries to relate to real life families – from different backgrounds, ethnic groups and cultures, genders, etc. The B&Q campaign’s target audience is very broad and inclusive; It is representative and expresses people’s culture. Murasaki, In comparison to this campaign, doesn’t promote the price / expense of what is being advertised (unlike the hard sell technique.)

In terms of codes and conventions, I used a slogan, logo, USP, icons, and the soft sell technique. I included these while producing my campaign as they are advertising techniques used by other companies. Techniques such as soft sell are used frequently in ad campaigns, for example, the Colourful People campaign launched by Fanta.

I have included an iconic logo such as other brands to help people identify the brand easily. The logo is the word “purple” (murasaki) in Japanese kanji. I chose to make the logo Japanese instead of English because of representation and so it is more easy to identify compared to other brands. As well as the written kanji, I created a graphic for the logo: I digitally drew a bottle with 2 colours for simplicity.

Include each product and explain codes and conventions used. how effective?